Via: "Jon Phillips"

.

An excellent show this WED @ Rx in San Francisco by SFAI's own, Jeff
Hoefs.

Jon

> Our latest creation, Scala Media, is included in the "Fertile Grounds"
> exhibition, which opens at Rx Gallery this Wednesday (more info below).

> We hope to see you there. The show runs through April 29th so if you
> can't make the opening, feel free to drop by at a later time (Rx
Gallery
> is open Wed - Sat 2-6pm).
>
> Best,
>
> Jeff Hoefs and Peter Chester
>
> FERTILE GROUNDS: A survey of New Media Art in the Bay Area
>
> RX Gallery
> 132 Eddy Street @ Mason
> San Francisco, California 94103
>
> March 29 April 29, 2006
> Opening Reception Wednesday, March 29, 6-10P
>
> JIM CAMPBELL, JIM HAYNES, JEFF HOEFS & PETER CHESTER, KRISTIN LUCAS,
> HENDRIK LEPER & STIJN SCHIFFELEERS, SEAN TALLEY, MARY ELIZABETH
YARBROUGH
>
> Fertile Grounds is a survey of current New Media work in San Francisco
by
> Bay Area artists. The exhibition examines a diverse cross-section of
> practices and themes at the forefront of San Francisco's pioneering
> artistic community. Included works are from both established and
emerging
> artists who find themselves immersed in a diverse mixture of cultural
> factors; a mixture uniquely conducive to New Media Art.
>
> Defined by a half-century of activism and counterculture, San
Francisco
> exists within the American social and political landscape as an
autonomous
> zone. It is a place where lifestyle is reinvented with an emphasis on
> personal freedom and cultural cognizance. Alternately, San Francisco
is
> known for its denizen's accelerated relationship with technology. A
> product of its proximity to Silicon Valley, the city is a playground
for
> new technologies. A place where technology is applied to human
problems
> and integrated into increasingly digital lifestyles.
>
> The exhibited artists in Fertile Grounds combine and manipulate
> technologies into synthetic mediums, rendering phenomena that are
dynamic
> and multi-modal. These artists are functioning in a mode approaching
the
> pre-Renaissance ideal of the natural-philosopher, a mode epitomized by
the
> re-unification of artistic and scientific roles. They continue a
tradition
> of multi-disciplinary thought and they create the next step in the art
> worlds continuing evolution.
>
> ____________________
>
> links to images:
> http://66.245.251.229:16080/~soundanalogous/images/IMG_0565.jpg
> http://66.245.251.229:16080/~soundanalogous/images/IMG_0540.jpg
>
>
>
>

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